Too often do branding processes result in fruitless discussions about abstract concepts like “brand images” and “brand worlds”. The real value of brand analysis, however, lies in the finding of the concrete internal and external factors that can be transformed into financial success. We conduct our analysis systematically using the renowned Brand Ambassador® Visual System, developed in cooperation with the Institute of Psychology of the University of Göttingen.
The strength of a brand grows from inside the company. The way a company is seen by its customers is strongly influenced by its internal identity. The self-perception of a brand within a company is the cornerstone of its success.
The goal of a company must be to make the occasional consumer into a loyal customer. A brand should not only fascinate once, but to become a habit, a part of the everyday-life of consumers. Nothing is more powerful than a habit. This is measured in the external image analysis.
The success factors of a brand lay in the cross-roads between its internal and external reputation. This is where the strengths and the potential of a brand become evident. The identity of a brand is what differentiates it from the competition.
We are not into mystics, but into implementation. We present the results of the analysis visually in form of a Brand House. The Brand House consists of all the elements that make up the brand and clarifies exactly where the potential of the brand lies. These are the building blocks for a successful strategy.
Brand management is all about implementation. Only the successful implementation of the strategy in practice will bring the desired outcomes. With years of experience, Adjouri puts brand strategies into action – from naming and designing logos to creative advertising measures.
Step 1: Internal strength of a brand
The strength of a brand grows from inside the company. The way a company is seen by its customers is strongly influenced by its internal identity. The self-perception of a brand within a company is the cornerstone of its success.
Step 2: Commitment of the customers
The goal of a company must be to make the occasional consumer into a loyal customer. A brand should not only fascinate once, but to become a habit, a part of the everyday-life of consumers. Nothing is more powerful than a habit. This is measured in the external image analysis.
Step 3: Brand identity
The success factors of a brand lay in the cross-roads between its internal and external reputation. This is where the strengths and the potential of a brand become evident. The identity of a brand is what differentiates it from the competition.
Step 4: A clear presentation of the results
We are not into mystics, but into implementation. We present the results of the analysis visually in form of a Brand House. The Brand House consists of all the elements that make up the brand and clarifies exactly where the potential of the brand lies. These are the building blocks for a successful strategy.
Step 5: Implementation – the key to success
Brand management is all about implementation. Only the successful implementation of the strategy in practice will bring the desired outcomes. With years of experience, Adjouri puts brand strategies into action – from naming and designing logos to creative advertising measures.
